enhancing client focus

Enhancing Your Client's Experience

Client Surveys — the highest return on marketing investment that a firm can make.

Conducting a survey reinforces the fact that you care for the client and that their patronage is important to your firm.

Research tells us that the probability of selling a service to a new client is 1 in 16.  The probability of selling a service to a current client is 1 in 2.    You  need to understand changing client requirements, areas of client satisfaction and more importantly dissatisfaction, in order to provide services that meet your client expectations and prevent defection to competitors.

Take the time to discuss how Marketing One can assist your firm to conduct one of the many forms of client surveys.    Click here for further details.

Employee Surveys / Referrer Surveys — Employee and referrer surveys can provide an facinating insight into the firms operations and a deeper understanding of the strengths and weaknesses of the firm.

Marketing One is able to assist you to uncover and address the issues that lie beneath the surface.

Of course, all market investigations require that the firm be committed to act on the results.  Failure to take appropriate action or provide  feedback to the   stakeholders, may negate the value of the exercise.  Marketing One can assist you develop implementation strategies.

Please contact us for further details.

Marketing  Planning & Training — Continued professional development of partners and key employees in their area of expertise is a given, however it is often the broader business and marketing skills of its people that give a firm competitive edge in the market place.  Our range of service offerings is broad including services such as marketing diagnostics,  branding, the development of comprehensive firm wide marketing and strategic plans, through to development of specific practice area and  practitioner marketing plans.

Ask about our specialist Marketing for Professionals training programs.  These programs assist solicitors and other fee earners to develop confidence and expertise in marketing.