enhancing client focus

Marketing Services

Law firms provide a range of services to clients in a highly competitive environment. New technologies allow small firms to compete with larger more established partnerships.

How does a law firm stand out from its competitors and succeed in a highly competitive business environment? There are many talented lawyers; however legal ability is not enough to ensure business success.

To be successful in its markets, a law firm must have the skills and resources to fulfil the market's needs with greater client satisfaction than its legal competitors.   

To achieve this, it needs a flow of current, relevant and accurate information relating to the business environment it operates in.

Marketing One focuses on client and market information, the underlying foundation on which to build a winning marketing strategy.

Marketing One services include:

• Surveys - Client, Employee, Referer, other
• Focus Groups
• Market analysis
• Firm marketing diagnostics
• Niche market identification
• Market positioning
• Image / Branding / Corporate Identification
• Strategic marketing plans
• Practice area / Practitioner marketing plans
• Other related services