Agencies are by no means all the same, with many agencies outsourcing your SEO work to an external SEO team and some providing black-hat tactics in order to achieve short-term results. Avoid the uncertainty and cookie-cutter templates, contact us today to receive your FREE omnichannel SEO approach.
You’ve done some research or even contracted an digital marketing agency in the past to help generate further sales for your business. If you’re lucky enough to score an agency to land top rankings, consider yourself fortunate. However, did they generate you an increase in revenue? Perhaps, the number of visitors increased but they didn’t transform into anything more than just that – visitors. Simply put SEO is the worlds new car sales industry.
At Marketing One, we provide transparent in-depth reporting including real graphics of traffic increases, which leads are converting, which calls coming in are converting and how they are interacting with your website. Our bottom line is how much revenue and profit we can drive to grow your business well into the future.
We’ve helped hundreds of businesses and business owners throughout Brisbane rank 1st page on Google. We’re so confident in our ability to rank your website and improve results that we have even put our guarantees in our terms & conditions – literally… check them for yourself!
Our commitment to your results is your assurance that we have a vested interest in the development of your rankings as your SEO partner. Speak with our Head of SEO today to see how you can qualify.
More often than not, our prospects come to us with a problem where their previous Brisbane SEO agency failed to deliver or they were locked into a contract which they were unable to get out of. They fell for the fine print…
We recently undertook a commercial real estate client who was with another top-tier Brisbane SEO agency. However, as we’ve heard before, they were locked into a contract that they were unable to get out of. They were promised all 10 keywords on the 1st page of Google and they already had 3 on this page. However, according to the fine print, the agency had done its job and was able to hook the client on $20,000 with no return on investment. As another local agency here in Brisbane, we couldn’t let this client fall to the same stories again. We displayed our trust and value through results and sales for our client to cement our position as the #1 choice.
Do you have clients around the corner which are buzzing with lines out the door, whilst you’re barely recovering the costs? How do they do it?!
According to the marketing system HubSpot, “57% of B2B marketers stated that SEO generates more leads than any other marketing initiative” (HubSpot Content Marketing article). A customer which clicks the first result in comparison to the 10th result on the first page of Google could be the difference between $500k and $25k in sales. An SEO campaign done right can transform your business in 12-months. Whilst, you entrust your digital marketing campaign with the SEO experts, you can work on scaling your business and team to meet the increased demand for your service/product. Discuss the pitfalls of your existing SEO campaigns or discuss with a local SEO expert below to see how our omnichannel digital marketing approach can develop a stronger relationship between your brand and its customers!
Marketing One is a team of quintessential digital marketing professionals with a demonstrated focus within the digital marketing landscape. We are wholeheartedly committed to exceeding customer expectations through face-to-face interaction with brands and business owners. We rapidly excel in the ever-evolving landscape, which is Search Engine Optimisation, Website Development & Graphic Design. Our market knowledge and networks of global professionals provide a service built upon the foundations of successful digital marketing strategies.
We’re go-getters, results thirsty, energetic and lateral-thinkers. Our core business model is generating above industry-standard ROI’s, and digital marketing campaigns which generate real leads for our clients. This includes organic search, website development, Conversion Rate Optimisation (CRO), and social media advertising. While everyone says it, but complete transparency, communication, and client education are the most important values of our business and ultimately the driver of our own success within a highly cluttered market.
If your business has been lost amongst the clutter or you’re not seeing the results you were hoping for, or perhaps you simply don’t understand why your website doesn’t rank as well as you think it should – and you’re questioning whether you’ll ever be found online, then talk to one of our digital strategists for some guidance.
“More than 93% of online experience begins with a search engine.” What does this mean to your business? If you’re not visible in the search engine results, you’re losing out on potential customers. Without 1st page rankings, your website gets no organic traffic and no additional leads via your website.
Are your competitors our performing you? Are you experiencing any of the following:
Unlike pseudo SEO gurus, we do not accept that luring customers in by way of promising them the world is a scalable and honourable means of conducting business. Search Engine Optimisation is no easy feat, it’s a demanding, dynamic and specialised field. It’s the constant evolution of your SEO strategy as Google algorithm changes and the successful implementation of long-term foundations that sets your strategy up for a win, and many of them! We also adopt an omnichannel engagement-based tactic which allows us to guarantee results.
“On the first page alone, the first five organic results account for 67.60% of all the clicks.” – SEO Statistics 2021
Despite just about every Brisbane SEO agency having a dedicated section for frequently asked questions, we all seem to be asked the exact same questions. Below are mini-transcripts of real conversations with our Brisbane clients. We work to improve our clients general knowledge on the industry, specifically SEO to guide them on the best practices as well as reinforcing the quality of work we are doing.
Robyn: SEO is no longer like it used to be. Google’s algorithm has gotten advanced and has gradually sought to include artificial intelligence to improve search results for its users. Recent updates have indicated a shift towards voice search now that approximately 40% of all households have some form of a voice assistant the future of searching the web is clear.
The golden tricks to outrank the competition are gradually becoming ineffective as Google incorporates machine learning into the search algorithm, because:
They are being easily detected due to more advanced algorithm updates
They are less valued as search engines are becoming more direct, and accurate in delivering search results
This direction has become increasingly more evident as black hat SEO specialists are on the hunt to deliver results faster and faster without looking at the long-term implications for a brands reputation. This combined with the increase in prevalence of voice assistance in Brisbane households & the constant hunt for more accurate results google is nearing the point of perfection.
While still relevant today, the use of keywords and linkbuilding are becoming less and less effective, compared to real user satisfaction which major search engines like Google are looking to achieve. Keep in mind the internet is only a few decades old and the implementation of Artificial Intelligence (AI) has become a long way.
The SEO industry as we know it today is evolving and is being replaced with a combination of relevance, general marketing tactics and user experience. Given how fast the industry has evolved we anticipate a significant change in the way the industry operates and how we as SEO specialists can bring together a culmination of other disciplines to achieve results for our clients.
While there is imminent change in how SEO is done we anticipate a strong residual demand for Search Engine Optimisation services for years to come. In the next few years we will see a big transition of strategies towards voice as such we are doing everything we can using the tools granted to us by these voice assistance’ to ensure the longevity of our clients’ Google search results. For as long as demand for SEO exists, Marketing One will be here to guide you through your online marketing venture.
Blake: The foundational elements of all SEO lie within the proven fact that Google’s end goal is to supply its users with a quality user experience. If you make a search query for a particular topic, Google’s goal is to display the most accurate search results possible. For Google, this implies ranking high-quality content from authoritative sites which have backlinks from other high authority and niche relevant websites.
Over the last decade, Google has made an immense effort in updating their search algorithm to filter out websites with poor quality content that have followed lousy SEO practices in order to manipulate the search engines results. Google is strict on cracking down on those websites which wish to violate their Webmaster Guidelines and follow the black hat SEO route.
This is where you may need to do a bit of research about your existing SEO company or an SEO company you’re looking to employ to see if they are creating backlinks from shady forums, directories, blog comments etc, and you WILL eventually get a penalty. It most likely won’t happen right away, and you likely will see a short-term increase in traffic volumes going to your website & search rankings. However, eventually, your site will disappear from search engines like Google or Bing as if it was overnight.
At Marketing One, we have strict policies against these unethical, black hat SEO techniques. Our focus is on long-term profitability and scalability for our client’s businesses. We aim to provide high-quality content that is respected and praised by Google which encourages natural link building from sites which in return provides real long-term value for your business in the form of referral traffic and business as well as setting your website up for success as new algorithm updates are released.
Penny: While this greatly depends on your niche, selected keywords, market competition and the target location. Analysing the viability of the keywords which will work to bring in the highest ROI for your business is essential to ensuring we can exceed your expectations and deliver a omnichannel digital marketing strategy which outranks your competitors and gets lines flowing out of your door and your website bustling with traffic & leads.
Time to rank:
Most businesses tend to see results in 3-months from the completion of the on-page optimisations.
Time to attract revenue:
Many variables come into effect which dictate how quickly a business will begin to see revenue from an SEO strategy. Simply put, the sooner we can work together to get your campaign kicked off the ground the quicker money shows up in your accounts.
Time to reach profit:
Our core business model is centered around offering SEO services which deliver 2-3X higher than industry average ROI’s. In 12-months you should begin to see a positive ROI which leads to the SEO strategy paying for itself.
We cannot stress enough, SEO is not about how quickly you can get to the first page. You will be penalised in one way or another whether that be from:
If you’re after a quick ROI then we recommend not pursuing a SEO strategy rather a Google Ads strategy is better suited. To discuss which option is right for you, speak with one of our digital marketing specialists for a free video analysis of your digital marketing.
James, the bottom line is, SEO is about ensuring your site is attractive to Google and the other various search engines like Yahoo and Bing, as they try to optimise their search results for accuracy for user experience. After all, Google’s sole business model is providing accurate data that is relevant to the users search intent. Over the years SEO agencies have attempted to make search engine optimisation sound over complicated, and whilst there is a need to have an understanding of the technical elements of SEO in order to properly understand how to work alongside Google’s algorithm (white hat) rather than against (black hat). If you built your site yourself with the mindset ‘is that this the absolute best business site I can build, and would customers have an enjoyable user experience? How would the website convert for leads? Will customers click off the website within a few seconds or will they be interested in reading further? What value do I provide to Google that my competitors can’t provide?’. By following the best practice and Google’s Webmaster guidelines, your site will rank well among organic search results.
Who better than a professional in your business to creatively craft the content for your business? However, in case you don’t have the necessary content or time, we have a group of expert copywriters who have worked for the top SEO agencies throughout Australia who will review your brand, even sit down with you personally at your office/business premises to ask the right questions and our copywriters get right to work in creating unique, professional content which CONVERTS!
Joris: They most definitely can be be, however only if they are optimised properly. The issues we often see with landing pages is that they are usually quite similar and offer minimal content. Some agencies justify this by saying they are optimised for conversions and get away with a quick upsell of landing pages. However, in the world of SEO and digital marketing there is a difference between over-optimising a page and under-optimising a page both can have drastic effects on the user experience of a website. For example, you can have 200 words on a landing page and a conatct form or you can have 800-1000 words on a landing page which directly answers the customers search query which results in better idle times on a website (ranking factor), offers a better user experience and builds credibility and trust with the customer. It can be difficult to craft the right landing pages SEO for non-seasoned SEO professionals, however once they are properly optimised, they’re no less very beneficial than a traditional page on the web site. A landing page done right will go through a few different stages such as A/B testing which involves tweaking particular elements on the page such as colours or the rearranging of text on the page and running them against different visitors to determine which page converts better for your particular niche.
Dan: One of the greatest rewards in accumulating a variety of trusted links to your website is developing trust with Google. By acquiring or earning links from relevant authoritative sites which are relevant to your niche Google perceives your business as an authority. This is done by passing the authority or credibility of another website to your own. The direct result of this is growth in your target keywords on Google which leads to increased organic traffic, conversions & inquiries to your business. The caveat is that these backlinks need to be drip fed and need to be selected and tested to ensure they are passing the right authority.
Despite this sounding reasonably straightforward, building and earning links through quality content marketing has gradually become a more involved/hands-on process. Owners of websites (or referred to as webmasters) are increasingly reluctant to engage in linking out to businesses. This is due to the potential implications it can have on their website such as penalties from Google which can result in the deindexation of their website from Google’s searches or the stripping away of a sites authority. The best and most ethical way to go about linkbuilding is by following Google’s very own webmaster guidelines.
Likely for you, Marketing One strictly follows white hat (safe) practices to ensure the longevity of the campaign remains intact and that your results remain strong well and truly after the campaign has concluded. Often we see businesses come to us from another SEO agency where their rankings have significantly dropped a few months later because they followed black hat (poor) SEO practices in order to see quick results.
Chris: Social Media will definitley help improve your SEO results. The top ranking websites in any niche are often attributed to those who also have a strong social media presence or are at least active on social media whether that be posting every week with customers engaging through comments & likes. Furthermore, a page which is performing highly on Facebook and Instagram is likely to be picked up and attract additional organic backlinks which are the best types of backlinks to generate. With an increase in social signals and traffic coming from social media this can result in higher rankings. A landing page which has high engagement rates on social media can easily be detected by Google which often translates into Google interpreting the page as being relevant it’s search engine users.
Daniel: On-page SEO is all about optimising and improving a website so that a variety of signals on the particular page sends the right signals when Google’s crawlers scan the page. This in turn facilitates a boost in rankings as Google is able to easily interpret and understand what type of business you are. These signals can include:
Sam: Here’s the inside scoop!
1. ‘Organic Flow’
Always, and we mean ALWAYS develop your website with high relevant content that will be of interest to your viewers. Ensure there is NO duplicate content throughout your website. We always see clients coming to us with their ‘About Us’ section duplicated on nearly every page throughout their website. You could very well be harming your SEO by doing this. Furthermore, ensure your content flows naturally. If Google crawls your website and think you’re trying to manipulate search rankings, you can get heavily penalised. This unnatural approach can work in the short-term, however, we hear horror stories all the time of clients trying to take the risk and then needing to hire an SEO agency to restore trust with Google again.
2. Meta-titles and descriptions
Try and work with simple meta tags. Google wants to know straight up what your service is about. We often recommend using the below format when optimising SEO a websites titles/descriptions: ‘Service/Offering | Business’
3. Avoid keyword stuffing
This strategy was heavily used when Google first started it’s service. However, Google gradually picked up that SEO professionals were using this strategy to manipulate the search engines. As such over time, Google has been working to implement artificial intelligence and machine learning into their search algorithm to detect such black hat SEO use cases. We strongly advise against cramming 50 mentionings of your target keyword in a 500-word paragraph.
James: Use a specialist SEO agency in Brisbane (hint!) that delivers above industry standard ROI’s and save yourself the immense headache which follows in doing SEO yourself. If you’re a risk taker and are great with writing thousands upon thousands of words of content for your SEO campaign make sure you’re providing providing value to the web through unique content. For example, if you’re a law firm which specialises in a particular field only such as family law, then write a long form article about the top 10 criminal lawyers in Brisbane. This not only provides values to the reader, is relevant to your business it develops a sense of brand authority with Google.
Another means of increasing traffic is through user experience. Simply put, if you’re a customer
seeking to invest in a new product/service or whether you’re seeking information about a specific query, how would you rate your own user experience? If you feel users would leave your website in a few seconds, re-visit your website design and investigate Conversion Rate Optimisation (CRO), what information is displayed above the fold, where is the contact form, what fonts are used, what colours are used etc. If you’re confident you’ve already ticked all these boxes, Google will have no issues ranking your website higher in the SERP’s for increased traffic volumes.
We would always recommend working with authoritative bloggers within your niche to obtain new links to your site to further improve the domain authority.
You’re competitors are hungry for your customers. Let’s see what exactly they are doing and what we can do better!
We’re ready to answer any questions or advise how you can improve your online presence. Speak with a digital marketing specialist.