Mr & Mrs Elias Projects

$14 Million Worth of Inquiries Generated Each Month

Client: Mr & Mrs Elias Projects

Service: SEO & CRO

Mr and Mrs Elias are a young & energetic company, with a considerable presence in the City of Sydney, Eastern Suburbs and North Sydney. Specialising in architectural apartments and lobby upgrades, Mr and Mrs Elias tailor spaces for clients and ensure a world-class experience that’s customer journey-focused.

The Challenge

Mr & Mrs Elias Projects came to us with an existing campaign in place and paying an absolute premium for their SEO strategy within the home renovation space. They approached us seeking an aggressive SEO strategy to bring new energy to their campaign and consolidate their position within the local market. A top-down analysis was carried out where we identified holes in their online presence which were costing them a lot of money for minimal ROI.

Mr & Mrs Elias Projects’ biggest challenge was trying to complete with the name-brands within the industry who had already invested in a strong marketing partner. By understanding buying cycles & having a proven track record in the industry before, we were able to hit the ground running with out tools focusing in on their keywords & investment into keywords which would acceleraate their business growth.

The Solution

Marketing One Group completely overhauled Mr & Mrs Elias Projects’ entire online presence to project a position of quality, professionalism & transparency that entices prospects to leave an inquiry & helps deliver the confidence to convert them into customers. We worked closely with the management team to craft an SEO strategy that aligned with their business plan & vision.

The Results

Since inception 17/01/20 – 18/06/21 (compared to previous period 18/08/18 – 16/01/20)

Traffic

6,619 >> 22,000

Conversions

550 >> 1,325

In simple terms, we’ve generated about 77 leads a month for them and nearly trippled their business’s growth from organic.

Taking into account the price point of home renovations – Mr & Mrs Eliase Projets’ were able to generate over $14 million in value each month.

What Our Client Had To Say

“It is reassuring to have M1G on board as our marketing partner. Whenever I have a query they consistently deliver the strategies and creative works that project our brand to the next level ensuring we’re communicated as an authority throughout our industry. It’s great working with their team as I can focus on building great homes knowing my marketing is being taken care of professionally to a standard we could never achieve without them”

SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.

Above industry standard ROI's

Let's get in touch

We’re ready to answer any questions or advise how you can improve your online presence.

07 3186 8445

hello@marketingone.com.au

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