Pristine Aircon Cleaning

140+ additional leads in 4-months!

Pristine Aircon Cleaning is a professional aircon cleaning service located in Brisbane. They specialise in cleaning and sanitisation of split & window aircon units, removing unwanted debrey and mould to ensure home owners are able to comfortable breath fresh, clean air.

The Challenge

Pristine Aircon Cleaning wanted more revenue-specifically, they wanted to increase the number of bookings for their cleaning service and dominate their market. Being a relatively small but competitive niche we knew that their customers were searching online but they simply were unable to capture the traffic because they weren’t ranking on the 1st page of Google. They needed to improve their search visibility, increase traffic and ultimately leads to their site as well as optimising their digital marketing budget to deliver a true ROI on the service. The owner knew they needed to invest into some form of digital marketing, but he needed someone experienced in delivering above industry-standard results being a sole-trader, this was a key focus of the campaign. We needed to optimise the targeting of the campaign to reduce travel time and increase leads within service areas.

The Process

We needed to improve the overall search visibility of the website and improve his authority with Google. A crucial factor is the backlinks to the money site. Prior to commencement of the campaign we conducted competitor research and an audit of the domains backlink portfolio, this was minimal and required significant improvement. We needed to improve the authority of the website by powerful, user-engaging content and quality, niche relevant link building strategies. We used a number of different tools such as Ahrefs, Majestic & Moz to aggregate domain data and provide an in-depth guide on which areas of their backlink portfolio needed improvement. We needed to create gradual, organic, quality, niche relevant backlinks to drive the authority with Google up.

The Results

Their SEO investment paid off—we ranked all target keywords on the first page, many dominating the top 3 positions, and as a result, they obtained 140+ additional leads due to Search Engine Optimisation in the span of 4-months. With the increased demand of Pristine Aircon Cleaning’s service, they are currently looking to expand into more competitive fields such as Aircon Servicing and further increase their business revenue.

SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.

Above industry standard ROI's

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