A self storage company recently opened up their new facility in the heart of the Melbourne CBD. They are true entrepreneurs with the owners coming from diverse backgrounds from service in the defence force to operating a number of businesses through his time.
With the launch of their new facility in a new target location, they were faced against the top guns of the industry and had to optimise their existing website for conversions. Every percentage point which could be squeezed out of the website needed to be done to ensure profitability could be achieved within the business. Unlike SEO which can take 6-12 months to show results, they needed a quick, cost-effective solution which would place their business in front of the right customers as they were looking to buy, not when they were browsing.
We created a unique customer strategy which would optimise the campaign for conversions & clicks. While, it is possible to achieve the same results with a higher budget, our goal was to ensure the Google Ads copy was well optimised to boost our CTR. Once, the sales copy was dialed in we were able to tweak our bidding stategies and tweak the targeting of the ads to people looking to BUY NOW, not tomorrow. By placing a strong focus on sales & conversions, during the duration of the campaign we setup a live chat system which would be headed by our in-house sales team to maximise our clients profits. We were able to leverage our years of sales experience and the clients knowledge within the storage industry to close sales seamlessly and at a higher rate.
The pay-per-click advertising campaign delivered an ROI of 10x. The overall success is attributed to the optimisations of the sales copy, retargeting of customers and our in-house sales team which lead the livechat sessions to close as many deals as possible for our client. Thanks to our efforts, we were able to exceed our clients expectations and position them uniquely within the market. Our client now has the necessary retargeting information (emails & phones) to quickly fill up new lockers as leases expire thanks to the implementation of the HubSpot CRM.
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