My Alter Ego

300% increase in traffic/sales

Client: My Alter Ego


Service: SEO & Maintenance

My Alter Ego is a Brisbane based corporate & event catering business. They are pioneers in the catering business with extensive heritage relating back to the founders of The Coffee Club. They have taken their knowledge and capitvated the catering industry.

The Challenge

After reaching a plateau in their local market Brisbane, My Alter Ego wanted to expand their service and reach a larger audience. After being let down by the big players in the SEO industry, they looked towards a boutique offering which guaranteed results on a no lock-in contract.

The Process

Marketing One designed a customised Search Engine Optimisation strategy for My Alter Ego. We created a strategy that would result in absolute market dominance and superiority over their most fierce competitors. Going up against a highly competitive niche, we understood we had our work cut out for us. However, with perfect execution of optimisation of the websites structure, on-page SEO and placing a greater focus on quality on the link building strategy we were able to overcome most of the challenges which came our way without hiccups in the results. By placing a strong focus on long-term results which would not be impacted by algorithm updates by Google, the true ROI will be a national expansion of the brand thanks to the lucrative success of our metro SEO campaign in Brisbane.

The Results

The customised engagement-based SEO strategy delivered a significant boost in the overall engagement and clicks to My Alter Ego’s website. Marketing One’s efforts have successfully reached an additional 40k+ people and obtained an 348.59% increase in organic traffic for their business. The website and business are now perfectly positioned for future expansion into Sydney & Melbourne in the highly competitive catering market.

SEO has a 14.6% conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.

Above industry standard ROI's

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